In recognition of retired Chairman and CEO, Dick Clark, and his philosophy of “Passion, Purpose and Commitment to Corporate Responsibility,” Merck’s Office of Corporate Philanthropy created the Richard T. Clark (RTC) Fellowship for World Health—a global program designed to leverage the skills and talents of Merck and MSD employees to help build and support the efforts of humanitarian organizations to address the health needs of the underserved. Vitiello Communications Group turned to NEO to help build awareness of this prestigious program to potential employee candidates and encourage participation.
A new identity and the theme: "Step Up. Change the World. Gain a New Perspective." frames the purpose of this coveted program. Thoughtful marketing collateral strategically placed throughout offices worldwide engages employees and compels action. Overview brochures, posters, lobby banners, floor "talkers," mirror decals placed in employee restrooms and table cards in cafeterias boldly address the opportunity for volunteerism, self-discovery and service.